Use Cases
What we have done, and what it delivered.
Community campaigns, company challenges and targeted support, each with relevant data sets.
MedNet Middle East
A 90-day community challenge across the health insurance industry
With MedNet, we ran the Connected & Healthy 90-Day Community Challenge: a large, coordinated campaign, supported by the health insurance industry, to raise health awareness across the market.
- Challenge
- Promote health and wellbeing among insurers and brokers, raise health awareness across the population, and give MedNet a distinctive and innovative programme for its market.
- Programme
- A 90-day community challenge for insurers, brokers and their teams, with challenges, AI coaching, wellness tips and rewards in the Healthmov app.
- Engagement
- Teams from across the health insurance industry took part, and the challenge ended with individual winners.
Hollard, Mozambique
87% engagement in a three-week team step challenge
For Hollard’s corporate clients, we ran team challenges in which colleagues competed for the highest number of steps over three weeks.
- Challenge
- Help the employees of Hollard’s clients build a consistent, healthy routine.
- Programme
- Three-week team step challenges with live leaderboards, coaching and prizes for the winners.
- Engagement
- 87% engagement rate. Participants rated the experience 4.6 stars out of 5 and gave it a Net Promoter Score of 71.
- Outcome
- In the post-challenge survey, participants described a consistent routine, more motivation and better adherence. One group cleared 3.5 million steps together.
- How we measured it
- Engagement rate from the Healthmov dashboard; star rating, Net Promoter Score and comments from the post-challenge survey.
Montfort, Global
62% of people active every day
Montfort used Healthmov to build health awareness and engagement across its offices in several countries, through gamification and social challenges.
- Challenge
- Create health and wellbeing awareness across a workforce spread over several countries.
- Programme
- Lifestyle challenges, quizzes, tips, assessments, AI Health Scans and rewards, with challenges that employees create for each other.
- Engagement
- In a typical month: 91% engagement rate, 62% of people active every day, 2.5K tips, quizzes, assessments and health scans completed, 1.2K challenges completed and 500 created by members, and 318K points earned, with 40% of rewards redeemed. App Net Promoter Score: 81.
- How we measured it
- Monthly figures from the Healthmov dashboard, as reported in our use case review (July 2026).
MSH, GCC
90% participation in targeted activities
With MSH, we used personalisation to help members understand their health risks, stay engaged with targeted programmes and coordinate their care.
- Challenge
- Help members understand their health risks and support people living with chronic conditions between appointments.
- Programme
- AI Health Scans and risk dashboards, targeted physical, mindfulness and nutrition activities, lifestyle challenges with rewards and care coordination tools in the app.
- Engagement
- In a typical month: 64% engagement rate, 90% participation in targeted physical, mindfulness and nutrition activities, and 54K points earned through lifestyle challenges, 80% of them completed with rewards.
- How we measured it
- Monthly figures from the Healthmov dashboard, as reported in our use case review (July 2026).
Dubai Fitness Challenge
30 days of challenges during Dubai’s 30x30
During the Dubai Fitness Challenge, we ran an overall 30x30 challenge and a calorie challenge in the Healthmov app, with participants from organisations across the region.
- Programme
- An overall 30x30 challenge and a calorie challenge, with daily workouts tracked in the app.
- Engagement
- The overall winner came from Saipem in Abu Dhabi, and the calorie challenge winner from MedNet.
Global Affairs Canada, Cameroon
A steps challenge that rewarded consistency
A team steps challenge for Global Affairs Canada staff in Cameroon.
- Engagement
- One participant joined late, climbed to third place by the halfway point and encouraged colleagues to walk with him.
Results
Proof matters.
What changed, and how it was measured.
87%
Engagement rate
In a three-week team step challenge.
How we measure this
Engagement rate in a three-week company-wide challenge.
71
Net Promoter Score
From participants in the same challenge.
How we measure this
Net Promoter Score given by participants in the same three-week step challenge.
4.6
Star rating
Participants’ rating of the experience, out of 5.
How we measure this
Participants’ rating of their experience of the same three-week step challenge, in stars out of 5.
62%
Active every day
Of people in Montfort’s programme, in a typical month.
How we measure this
Share of people active every day, a monthly figure from Montfort’s Healthmov programme.
Healthmov integrates everything I need to manage my wellbeing (fitness, nutrition, mindfulness, even preventative care) in one seamless experience. The AI coaching, daily challenges and rewards kept me engaged. It’s a smart, sustainable way to stay healthy and motivated.
Portfolio Manager, Nexus Insurance BrokersWinner of the MedNet 90-day challenge This wasn’t just about fitness, but consistency and discipline. More than a competition, it was a powerful shared experience.
Global Affairs Canada, CameroonSteps challenge participant I am immensely grateful to Healthmov for providing us with this fantastic opportunity to become more active and challenge ourselves on a daily basis. The Healthmov app has been a constant source of motivation, encouraging me to maintain a healthy lifestyle and continuously push my limits.
Head of Tech Operations, Saipem Abu DhabiWinner of the overall 30x30 challenge, with MSH I really enjoyed taking part in the Healthmov Dubai 30x30 challenge. Staying consistent with daily workouts became much easier once I had the app on my phone. It kept me focused and accountable. I’ve reduced my weight, gained strength and overall feel much more energetic. Simple, motivating, and effective.
Head of Network, MedNetWinner of the calorie challenge, Dubai 30x30
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